While Young L gets a lot of attention for making more traditionally abrasive ‘banging’ tracks, DJ Fresh has flooded the market with music that has much more replay value for me; it still hits hard, but aims for lush & melodic. I’ve pushed this theory before but the “banger” era — a future-shock sparse blockbuster attempt to knock you out of your seat with crazy sonic tricks — is over. “On To The Next One” was like a Barbara Streisand disco record — just as dance tracks in the 80s reacted to disco excess, as a generalization, by becoming more stripped-down, rap ‘bangers’ are moving in the opposite direction.
when was the last time you heard some shit (rap only) intended to really fuck your shit up, with crazy screaming synthesizers or mainstream-oriented, stratosphere-rending production, that hits as hard as “FILA”? or “Grimey”? To attempt to top each other in that way, producers just building up the ‘adrenaline’ more & more, has topped itself the fuck out; first noticeable, maybe, in post-hyphy burnout, or Usher’s overcooked “Dat Girl Right There.” Great rap producers — talking Drumma Boy, Zaytoven, Dame Grease — slipped to the left, backed up a lil bit, counterintuitive steps.